What is SEO?

  • Search Engine Optimization in short we can say SEO. It’s a process of getting more organic traffic into a website or a webpage. In an easy way, we can say that it’s a process to have more visitors from different search engines like Google, Bing, and Yahoo. Visitor can search with keywords, image search, video search and news search. And also search result can vary from location to location with the ranking of local listing.  Search engine will always focus more on local listing than international listing.

How Search Engine Optimization (SEO) works?

  • There are two types of seo.
  1. On Page SEO
  2. Off Page SEO

Let’s start with On Page SEO:

There is some important thing to consider.

  • SEO title: SEO title is a way to know what’s on the page at a glance. Normally Google shows about 50 to 60 character of the seo title. We suggest that you should keep your seo title under 60 character and you can hope that around 90% of your title would be displayed.
  • Meta description: Meta description describes more about the content. What’s in it and what truly is described or talked about in the page. Also Meta description helps with keyword.  Your meta description should have your focused keyword. Also helps to get your targeted viewers, as this would be shown in the results of your search engine.

Also there are some more important aspects of on page SEO.

  • Use of Header Tag: Uses of <h1>…..</h1> , <h2>…….</h2>, <h3>……</h3> tags to specify your header names(headline name) on priority base.
  • Internal Linking: Internally linking one page with other helps viewers to move one page to different page.
  • Image Name and ALT Tags: If you use pictures in your article or page. You should use the keyword as the image name and alt tag.  That helps when someone does image search.

Off Page SEO:

Before we start with Off Page SEO, let’s make some things clear first. SEO is a long term process. Keyword is a very important component of SEO. Let’s assume that you choose a great keyword, of which search volume is huge. But, if you use too much keyword on your page or article Google is gonna mark your page as a spam. Cause your page has too much number of that keyword. And your site is gonna be on black list of Google and can never improve your position on search engine.

Let’s get started with Off Page SEO.

In short, Off Page SEO is building link for your page or website. Having your page or website linked with another page or website which has related or similar content. If the other website publishes your website link or have your link on their content, that’s like a vote for your website. The more link your page has means your page or website is more demanding to people and search engine takes it as a good sign and push your website to the top.

But, there are some types of links

  • Organic or Natural link
  • White Hat Link
  • Black Hat Link

Firstly, what is Organic or Natural Link?

These are the links you don’t create or ask for them. Someone else linked your website or page without asking you. All you can do is making sure the content in that page is best in the quality and informative.

Secondly, what is White Hat Link?

These links you build by yourself from well ranked website.  These are quality link which will help you to improve your search engine result ranking.

Lastly, what is Black Hat Link?

Just, simply stay away from them. They are reason of being spammed by Google and low quality link.

  • Writing quality content:

The quality of your content in your page is also a main part of SEO. If your content is quality full, unique, informative then Google search engine will always show your result on the top. Use Google Adwords to find the right keyword for your content and work on it. Don’t spin someone else’s content and publish it. Cause spinning is not a good idea when it comes to user satisfaction. Just try to give as much information as possible and simple writing.

In the conclusion, always keep track of your page and try to update them (if necessary). And also your can use Google Analytics to track your visitor and your organic search, referral liked page. And your most viewed pages and improve them.  In the end, just want to say Good Luck.

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